FY2022

GOALS, OBJECTIVES, and PERFORMANCE MEASURES

Strategic Plan Goal:

Strengthen Community Engagement and Intergovernmental Relations

Increase opportunities for public engagement and education.

Department Goal: Department Objective:

Utilize social media, website, video messaging and media outreach to provide access to a wide audience.

Performance Measures: Social media growth and digital outreach growth using e-subscription service FY 2018 FY 2019 FY 2020 FY 2021 Projected

FY 2022 Estimate

Twitter (followers)

8,693

9,655 10,900 12,000 13,000

Facebook (Likes)

5,753

7,517 10,223 12,500 15,000

Instagram (followers) Media release activity

1,554 1,588

2,240 1,584

4,084 1,594

4,750 1,586

6,000 1,586

E-subscriptions

19,401 21,175 24,060 26,500 29,000

FY 2022 Estimate

FY 2018 FY 2019 FY 2020 FY 2021 Projected

Video Programming

Programming promoting urban core activities and organizations Programming promoting general City initiatives, projects, and public input

100

115

101

108

115

222

322

341

360

379

Note: Includes full-length and short programs, public service announcements, & program segments

144