FY24 Adopted Budget

Goals, objectives, and performance measures

Strategic Plan Goal:

Strengthen Community Engagement and Intergovernmental Relations

Increase opportunities for public engagement and education.

Department Goal:

Department Objective:

Utilize social media, website, video messaging and media outreach to provide access to a wide audience.

Social Media and Digital Outreach Growth

30,000

25,000

20,000

15,000

10,000

5,000

0

Twitter (followers)

Facebook (Likes)

Instagram (followers)

Media release activity

E-subscriptions

FY 2020 FY 2021 FY 2022 FY 2023 Projected FY 2024 Estimate

FY 2023 Projected

FY 2024 Estimate

Video Programming

FY 2020 FY 2021

FY 2022

Programming promoting urban core activities and organizations

101

58

60

65

70

Programming promoting general City initiatives, projects, and public input

341

313

419

440

460

Note: Includes full-length and short programs, public service announcements, & program segments

63