FY27 Proposed Budget

Goals, objectives, and performance measures

Partnerships and Engagement

Strategic Plan Value:

Increase opportunities for public engagement and education.

Department Goal:

Utilize social media, website, video messaging and media outreach to provide access to a wide audience.

Department Objective:

FY 2026 Projected

FY 2027 Estimated

Performance Measures:

FY 2023

FY 2024

FY 2025

Facebook (Likes)

16,202

17,586

19,901

21,000

22,000

Instagram (followers)

9,193

10,400

11,200

12,000

13,000

Media release activity

1,415

1,540

1,467

1,550

1,550

E-subscriptions

29,598

30,582

34,912

37,000

39,000

Social Media and Digital Outreach Growth

10,000 15,000 20,000 25,000 30,000 35,000 40,000

0 5,000

Facebook (Likes)

Instagram (followers)

Media release activity

E-subscriptions

FY 2023 FY 2024 FY 2025 FY 2026 Projected FY 2027 Estimated

FY 2026 Projected

FY 2027 Estimated

Video Programming

FY 2023

FY 2024

FY 2025

Programming promoting general City initiatives, projects, and public input Programming related to climate action Programming related to social justice and racial equity

463

469

448

453

460

53

77

73

75

80

43

66

82

87

92

Includes full-length and short programs, meetings, public service announcements & program segments

66