Master Proposed Book FY2023

Goals, objectives, and performance measures Strategic Plan Goal:

Strengthen Community Engagement and Intergovernmental Relations Increase opportunities for public engagement and education.

Department Goal:

Department Objective:

Utilize social media, website, video messaging and media outreach to provide access to a wide audience.

Social Media and Digital Outreach Growth

30,000

25,000

20,000

15,000

10,000

5,000

0

Twitter (followers)

Facebook (Likes)

Instagram (followers)

Media release activity

E-subscriptions

FY 2019 FY 2020 FY 2021 FY 2022 Projected FY 2023 Estimate

FY 2022 Projected

FY 2023 Estimate

Video Programming

FY 2019 FY 2020 FY 2021

Programming promoting urban core activities and organizations

115

101

58

60

65

Programming promoting general City initiatives, projects, and public input

322

341

313

463

475

Note: Includes full-length and short programs, public service announcements, & program segments

64